All Entries Tagged With: "analytics"

Opportunity for Advanced Analytics Exists for Electrical Equipment Manufacturers

The majority (86%) of electrical-equipment manufacturers rely on a combination of direct and indirect (distributors and dealers) sales channels. That’s 15% more than the composite benchmark. Yet, none of the survey participants rely on advanced analytics and lead escalation to ‘learn’ which channel partners can deliver the best sales performance by each type of lead. [...]