Author Archive for Steve Kayser
Steve Kayser is an award-winning business writer who has been featured in a marketing best practices case study by MarketingSherpa, "Purple Cows," by Seth Godin; "The New Rules of Marketing and PR" by David Meerman Scott (2007); "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs," by Craig Stull, Phil Myers, and David Meerman Scott; A Marketer's Guide to e-Newsletter Publishing, Credibility Branding, Innovation Quarterly, B2B Marketing Trends, PRWEEK, Faces of E-Content magazine and "The Changing Faces of PR" (2009) by Emmy-award winning former CBS journalist David Henderson. Steve's writings have appeared in Corporate Finance Magazine, CEO Refresher, Entrepreneur Magazine, Business 2.0, and Fast Company Magazine, among others.
How to Banish the Boring: Eight Ways to Use Animoto Video in Business Presentations
The best presentations are always great stories. Stories that invoke clashing images that open your mind. But, the “State of the Business Presentation” today is pretty lame. Boring. Bullet-pointed PowerPoint ad nauseum. How to get adventurous when giving presentations?
Ten Tips for Being “Good in a Room” in the Complex Sale
Do you know the one skill that’s considered to be an absolute “must have” in the complex sale? To win at the complex sale, one must be a storyteller, master tactician, strategist, cajoler, evaluator, philosopher, psychologist, bean counter and techno-geek. Yup. All rolled into one. But, even with all of that, there is one skill that is an absolute “must have” in the complex sale. Without it, success is always a delayed sales cycle away – with a morbidly high improbability rate of closure ranging from 0 to 10 percent.