Using Product Configuration for Sales Force Automation
When the Semiconductor Equipment Manufacturing Center at Air Products, introduced their GASGUARD product line back in 2000, the thousands of options and product combinations made selling it a herculean task.
So Air Products implemented Cincom’s product configurator software, a system uniquely designed to handle complex product configuration.
Air Products also found that Cincom’s technology is not only a tool for sales force automation, it is also an effective tool for design engineering and manufacturing. Sales force automation, also referred to as “front-end” work processes, provides customer equipment scope and order-entry information, customer profiles, sales estimates and proposal documents. Design engineering and manufacturing tasks, referred to as “back-end” work processes, include creation and transfer of technical information such as design drawings, bills of materials and routing.
Read their entire story here.
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About the Author: Donna Hedge Burns is a public relations specialist for Cincom Systems, who specializes in ERP, product configuration and other smart selling technologies.