Why Mass Customization Needs To Create Passion for Your Brand
Bottom line: Today go get started on a customer satisfaction audit of your mass customization strategies and see what you find out. How far are you from delivering a kick ass experience for your customers? Be real because they are – and so are your competitors. Your future deepens on the passion for service your customers see.
Rolodexes Are Social Networking Roadkill
Bottom line: Imagine if all the sales teams in your company decided to make the most important relationships cataloged in their Rolodex come alive again. That infusion of intensity and customer focus can change a company – and no sales team ever accomplished that going card after card in a Rolodex dialing for dollars.
Selling More Profitably Through Channels
For many manufacturers, their indirect channels are the majority of their revenue; yet they sell only a small percentage of their most profitable products, opting instead to move literally tons of low-margin, competitively priced products, eventually competing on price and availability.
The Sales Challenges of Complex Manufacturers
Streamlining the quote-to-order process improves competitive advantage
Overcoming Hidden Agendas in the Complex Sale
Agendas grow out of motive and intent. So, when motives and intentions are not open and transparent to all involved, “hidden agendas” inevitably develop. These hidden agendas are often buried or disguised within the subtext or context of many situations. This tendency to camouflage motives is especially prevalent in too many complex sales cycles.
Improve Demand/Lead Generation, Handling and Follow-Up
Good demand/lead generation is a continuous process that involves targeted messages and campaign management, response management, lead qualification, sales inclusion and customer relationship-building and retention.
Revenues have been the primary measure of sales performance and still are. For marketing departments, the number of leads generated has often been used as the key metric. This can result [...]
